Social Media Marketing – A Great Way To Promote Your Online Business!!

by Rahul Kumar on 04/04/09 at 10:51 am

Social Media Marketing – A Great Way To Promote Your Online Business!!

Be it an online business or an offline business, marketing your products or services is the diciest thing. At times in spite of the fact that you have a very well designed and developed website that is even properly search engine optimized, you probably haven’t seen a phenomenal increase in sales. Are you pondering over how best you could reach out to people on this World Wide Web? Did you know the best or rather the most natural marketing strategy is the ‘word of mouth’. When people are actually experiencing the effects of your products or services, nothing can actually stop them from talking about it, be it good or bad. On the Internet you will find umpteen ways of reaching customers or vice versa through the social media-marketing tool. The number of social networking sites or for that matter even social bookmarking sites are the actual hubs for interaction with customers. Now let us look at the different ways in which this is achieved.

  1. Proclaim, who you are: If you’ve heard of sites like Myspace, you will find profiles of people with descriptions of what they do, what they like, so on and so forth. If you have a product online, nothing could be a better option than mentioning in a line or two, saying you deal in the same. Through this social media marketing technique you could also include a link to your online web page that could give interested people a destination to what they are looking for. This way by proclaiming that you deal in certain products or services, you broaden your prospect of sales.
  2. Get to know what people want: Online users who have similar interest normally discuss and give opinions on open forums and in groups. Some commonly found groups are the MSN groups, the Google groups and the Yahoo groups. You will notice that people love interacting and sharing their opinions on certain products and services. One could easily hunt out the relevant forums and participate. Similarly an online businessman could enter such groups or forums and respond to the questions people have about what he or she deals in. This effective method of social media marketing where one can get a direct feedback from a customer about his/her products or services will indeed result in improvisation if required or at least root out gaps by educating people on the usage of relevant products or services.
  3. Social Bookmarking: A lot of social bookmarking tools like del.icio.us, blummy or Furl help customers to bookmark their favorite sites. This way the customer gets to interact with you and many others passing by get to know of these book marked links that lead to your very own website. Social bookmarking is considered a very effective social media marketing tool.
  4. Take the initiative: As a provider, take the initiative to speak to your customers directly on what they think about your products or services. This may need some skilled tactics where you get a customers opinion without pushing yourself too much on them. It is important that the provider doesn’t sound like he is marketing his product. Respect your customers as you take valuable feedbacks from them through your interaction on sites like Myspace.

A pleasant interaction between a provider and customer that is knowledge filled, interesting and genuine is sure a positive sign as far as promoting your business is concerned. The increased popularity of the social networking sites is a clear indication that people learn and acquire a lot with sharing, thus giving scope for a natural process of social media marketing.

One Comment

Kenia Stimmell

Sep 15th, 2011

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